Leading Swiss UPS manufacturer, CENTIEL, has announced it is to expand into the Asia Pacific market. The creation of CENTIEL Asia Pacific, based out of Singapore, is a joint-venture with industry pioneer, Cliff Lee, who has been in the UPS Industry for more than 30 years. He was a distributor of UPS systems and has been covering the Asia Pacific region for many years.
Cliff Lee, executive director, CENTIEL Asia Pacific comments: “There is a growing data centre market in the Asia Pacific region and this offers a significant opportunity for CENTIEL’s pioneering 4th generation modular UPS system: CumulusPower to meet the critical power demands in these facilities. Unlike traditional multi-module systems, the CumulusPower technology combines a unique Intelligent Module Technology (IMT), with a fault-tolerant parallel Distributed Active Redundant Architecture (DARA), to offer industry-leading availability of 99.9999999% (nine, nines), with low total cost of ownership (TCO) through its Maximum Efficiency Management (MEM) and low losses of energy.
“I have known the team at CENTIEL for many years and am familiar with their approaches at the very forefront of technological development,” continues Lee. “CumulusPower is currently the best solution available to protect Data Centre Infrastructure. In addition to its class-leading availability, its configuration also reduces downtime risks, as well as increasing energy efficiency to save costs on energy.
“However, as well as the demand for UPS systems to provide last mile critical power, Data Centres need an experienced and reliable support team, who can provide them with the confidence to achieve 100% uptime and this is what we can now offer. The technical support CENTIEL provides, includes access to experienced engineers in the event of an emergency plus regular UPS health-checks to ensure solutions are always properly maintained and right-sized for clients’ changing power protection requirements.”
David Bond, non-executive director of CENTIEL SA and CENTIEL Asia Pacific confirms: “With more than 30 years’ industry experience, plus extensive knowledge of the business and cultural values of the region, Cliff Lee and his team are ideally placed to manage our growth strategy into the Asia Pacific market. Such expertise, combined with an established reputation for high quality products, services and support, will enable the new CENTIEL Asia Pacific entity to drive our expansion and take full advantage of the opportunities that this growing economy offers.”
CENTIEL Asia Pacific’s growth will initially focus on: Singapore, Malaysia, Indonesia, Thailand and Brunei with more countries being added in due course.
CENTIEL Asia Pacific will provide and support CENTIEL’s full range of power protection solutions including: CumulusPower and PremiumTower a three-phase standalone UPS designed for critical loads of between 10kW and 60kW and EssentialPower a single-phase UPS for critical loads of between 1Kva and 20kVA.
Leading UPS manufacturer, CENTIEL, is to exhibit at Data Centre World Asia for the first time this year on booth B60. The exhibition held between 10 – 11 October 2018 at Marina Bay Sands Expo and Convention Centre in Singapore, will enable CENTIEL to demonstrate its pioneering 4th Generation Modular UPS system: CumulusPower designed to meet the critical power needs of data centres and other essential operations.
Cliff Lee, executive director of CENTIEL Asia Pacific confirms: “CENTIEL Asia Pacific is a new joint venture between my team and leading Swiss UPS manufacturer CENTIEL SA. However, we are already familiar with CENTIEL’s industry leading UPS technology as we have been a distributor since 2017. We already have more than 80 UPS systems installed in Singapore alone and are looking forward to showcasing CumulusPower at DCW Asia and introducing its many benefits to a wider marketplace.”
CumulusPower is a three-phase, modular UPS system which offers class leading “9 nines” system availability and very low total cost of ownership. Unlike traditional multi-module systems, the CumulusPower technology combines a unique Intelligent Module Technology (IMT), with a fault-tolerant parallel Distributed Active Redundant Architecture (DARA).
The excellence in system availability is achieved through fully independent and self-isolating intelligent modules – each with individual power units, intelligence (CPU and communication logic), static bypass, control, display and battery. In in the unlikely event of a module failure, the module can be quickly and safely swapped without transferring the load to raw mains.
In addition, CumulusPower has been designed to reduce the total cost of ownership through low losses: the high double conversion ef?ciency of 97.1% at the module level means it is currently the best solution available to protect data centre infrastructure as its configuration also reduces downtime risk, avoiding costly errors as well as increasing energy efficiency and it is now installed in data centres across the globe.
Cliff Lee continues: “CumulusPower is a scalable and flexible modular three-phase UPS system that combines class leading availability and efficiency that makes it ideal for use in small, medium and large datacenters. However, not every application requires a modular UPS and for these applications CENTIEL’s PremiumTower is perfect. It has the same Swiss built quality and innovative technology, with an online operating efficiency of 96.6% but comes in a lower cost, stand-alone cabinet. We will also be demonstrating PremiumTower at DCW Asia.
“We are looking forward to discussing the differences between Modular UPS technologies with delegates at the show. At the same time, we are also interested in meeting committed distributors in the Asia Pacific region whose goal is to supply world class UPS technology to protect their customers’ critical loads within their own countries.”