Exhibitor Press Release

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  • Leading Swiss UPS manufacturer, CENTIEL, has announced it is to expand into the Asia Pacific market. The creation of CENTIEL Asia Pacific, based out of Singapore, is a joint-venture with industry pioneer, Cliff Lee, who has been in the UPS Industry for more than 30 years. He was a distributor of UPS systems and has been covering the Asia Pacific region for many years.

    Cliff Lee, executive director, CENTIEL Asia Pacific comments: “There is a growing data centre market in the Asia Pacific region and this offers a significant opportunity for CENTIEL’s pioneering 4th generation modular UPS system: CumulusPower to meet the critical power demands in these facilities. Unlike traditional multi-module systems, the CumulusPower technology combines a unique Intelligent Module Technology (IMT), with a fault-tolerant parallel Distributed Active Redundant Architecture (DARA), to offer industry-leading availability of 99.9999999% (nine, nines), with low total cost of ownership (TCO) through its Maximum Efficiency Management (MEM) and low losses of energy.

    “I have known the team at CENTIEL for many years and am familiar with their approaches at the very forefront of technological development,” continues Lee. “CumulusPower is currently the best solution available to protect Data Centre Infrastructure. In addition to its class-leading availability, its configuration also reduces downtime risks, as well as increasing energy efficiency to save costs on energy.

    “However, as well as the demand for UPS systems to provide last mile critical power, Data Centres need an experienced and reliable support team, who can provide them with the confidence to achieve 100% uptime and this is what we can now offer. The technical support CENTIEL provides, includes access to experienced engineers in the event of an emergency plus regular UPS health-checks to ensure solutions are always properly maintained and right-sized for clients’ changing power protection requirements.”

    David Bond, non-executive director of CENTIEL SA and CENTIEL Asia Pacific confirms: “With more than 30 years’ industry experience, plus extensive knowledge of the business and cultural values of the region, Cliff Lee and his team are ideally placed to manage our growth strategy into the Asia Pacific market. Such expertise, combined with an established reputation for high quality products, services and support, will enable the new CENTIEL Asia Pacific entity to drive our expansion and take full advantage of the opportunities that this growing economy offers.”

    CENTIEL Asia Pacific’s growth will initially focus on: Singapore, Malaysia, Indonesia, Thailand and Brunei with more countries being added in due course.

    CENTIEL Asia Pacific will provide and support CENTIEL’s full range of power protection solutions including: CumulusPower and PremiumTower a three-phase standalone UPS designed for critical loads of between 10kW and 60kW and EssentialPower a single-phase UPS for critical loads of between 1Kva and 20kVA.

  • Leading UPS manufacturer, CENTIEL, is to exhibit at Data Centre World Asia for the first time this year on booth B60. The exhibition held between 10 – 11 October 2018 at Marina Bay Sands Expo and Convention Centre in Singapore, will enable CENTIEL to demonstrate its pioneering 4th Generation Modular UPS system: CumulusPower designed to meet the critical power needs of data centres and other essential operations.

    Cliff Lee, executive director of CENTIEL Asia Pacific confirms: “CENTIEL Asia Pacific is a new joint venture between my team and leading Swiss UPS manufacturer CENTIEL SA. However, we are already familiar with CENTIEL’s industry leading UPS technology as we have been a distributor since 2017. We already have more than 80 UPS systems installed in Singapore alone and are looking forward to showcasing CumulusPower at DCW Asia and introducing its many benefits to a wider marketplace.”

    CumulusPower is a three-phase, modular UPS system which offers class leading “9 nines” system availability and very low total cost of ownership. Unlike traditional multi-module systems, the CumulusPower technology combines a unique Intelligent Module Technology (IMT), with a fault-tolerant parallel Distributed Active Redundant Architecture (DARA).

    The excellence in system availability is achieved through fully independent and self-isolating intelligent modules – each with individual power units, intelligence (CPU and communication logic), static bypass, control, display and battery. In in the unlikely event of a module failure, the module can be quickly and safely swapped without transferring the load to raw mains.

    In addition, CumulusPower has been designed to reduce the total cost of ownership through low losses: the high double conversion ef?ciency of 97.1% at the module level means it is currently the best solution available to protect data centre infrastructure as its configuration also reduces downtime risk, avoiding costly errors as well as increasing energy efficiency and it is now installed in data centres across the globe.

    Cliff Lee continues: “CumulusPower is a scalable and flexible modular three-phase UPS system that combines class leading availability and efficiency that makes it ideal for use in small, medium and large datacenters. However, not every application requires a modular UPS and for these applications CENTIEL’s PremiumTower is perfect. It has the same Swiss built quality and innovative technology, with an online operating efficiency of 96.6% but comes in a lower cost, stand-alone cabinet. We will also be demonstrating PremiumTower at DCW Asia.

    “We are looking forward to discussing the differences between Modular UPS technologies with delegates at the show. At the same time, we are also interested in meeting committed distributors in the Asia Pacific region whose goal is to supply world class UPS technology to protect their customers’ critical loads within their own countries.”

  • Leading Swiss UPS manufacturer, CENTIEL , has announced it has strengthened its UK sales team with the addition of Stuart Cockburn as Sales Manager. Cockburn has more than 15 years’ experience in UPS field service engineering, technical customer support and sales and will now be responsible for supplying CENTIEL’s class leading UPS solutions throughout the Midlands and Wales area.

    Mike Elms, Sales and Marketing Director, CENTIEL UK Ltd explains: “Stuart Cockburn’s extensive experience in the UPS marketplace makes him ideally placed to join our team of trusted advisors to our ever-growing client base across the UK. Stuart has an excellent technical understanding of UPS systems, particularly the modular concept and will be able to share his knowledge with clients to help them achieve an optimal power protection strategy through reliable, right-sized UPS solutions that match their critical load requirements but are also flexible to adapt to ever changing needs.”

    Stuart Cockburn sales manager, CENTIEL UK Ltd confirms: “I am excited to join CENTIEL as a manufacturer at the very forefront of the industry. CENTIEL’s pioneering 4th generation modular UPS system: CumulusPower, with a single frame holding up to 600kW and parallel systems up to 3.6MW, is specifically designed to meet the needs of today’s ever changing customer requirements. It combines a unique Intelligent Module Technology (IMT), with a fault-tolerant parallel Distributed Active Redundant Architecture (DARA) which offers industry-leading availability of 99.9999999% (nine, nines), with low total cost of ownership (TCO) through its Maximum Efficiency Management (MEM) and low losses of energy.

    “For smaller installations, PremiumTower a three-phase standalone UPS designed for critical loads of between 10kW and 60kW and EssentialPower a single-phase UPS for critical loads of between 1Kva and 20kVA are also available. I am looking forward to helping clients evaluate the very best solution to meet the needs of their critical power protection now and in the future, as well as offering comprehensive maintenance and support contracts for total peace of mind.

    “From my previous work experience I already know several members of the CENTIEL UK team including Mike Elms, Louis McGarry, sales manager and David Bond, chairman of CENTIEL UK Ltd, as well as many colleagues from the manufacturing team in Switzerland. I trust them and know we have worked well together in the past, so I am now focused on contributing to the further growth of CENTIEL by providing the industry’s leading UPS solutions to an expanding customer base.”

  • Leading Swiss Uninterruptible Power Supply manufacturer, CENTIEL SA, has introduced a simple solution to allow either top or bottom cabling connection for its three-phase, modular UPS system, CumulusPowerTM. This innovative new design now means the UPS can be connected from either high or low level, without the requirement for a separate cable entry enclosure, enabling a more flexible layout within comms rooms and data centres, maximizing the use of space and potentially reducing installation costs.

    Mike Elms, sales and marketing director, CENTIEL UK explains: “Up until now, the majority of most UPS units’ final power connections are at low level within the UPS frame. This made the bending radius of larger cables a problem whether the cables were installed at floor level or, even worse, at high level and then had to be run down tray/ladder to then be worked into the bottom of the UPS frame. The solution was to install a separate: ”top cable entry” (TCE) enclosure meaning additional cost and space which can now be saved. The flexible, modular configuration of CumulusPowerTM means we are able to provide the option of having the UPS input terminals at either low or high level within the frame to accept cables from below or above depending on the site requirements.

    “Our focus is to work with our clients to provide the very best UPS solutions which are most applicable for their needs. This simple but highly convenient addition of optional top or bottom cable entry, is another example of CENTIEL leading the field in UPS design for benefit of our valued customer base.”

    CumulusPowerTM is CENTIEL’s leading 4th generation modular UPS system with unique Intelligent Module Technology (IMT), a fault-tolerant parallel Distributed Active Redundant Architecture (DARA), offering industry leading “9 nines” system availability and very low total cost of ownership. This excellence in system availability is achieved through the fully independent and self-isolating intelligent modules – each with individual power units, intelligence (CPU and communication logic), static bypass, control, display and battery. The solution has been designed to reduce the total cost of ownership through low losses: the high double conversion ef?ciency of 97.1% at the module level means it is currently the best solution available to protect data centre infrastructure as its configuration also reduces downtime risk, avoiding costly errors as well as increasing energy efficiency.

  • January 2018:  Swiss based UPS manufacturer, CENTIEL SA, has introduced its new PremiumTowerTM stand-alone UPS in the UK through its UK subsidiary, Centiel Ltd.   The PremiumTowerTM is another high quality solution from the same R&D team that brought us  CumulusPowerTM, CENTIEL’s  class leading three-phase modular UPS system.  PremiumTowerTM is a stand-alone version ideally suited to applications where minimising total cost of ownership is a significant factor. 

    “CumulusPowerTM  is a scalable and flexible modular three-phase UPS system that combines class leading availability and efficiency that makes it perfect for use in small, medium and large datacenters,” explains Michael Brooks, managing director, CENTIEL Ltd.  “However, not every application requires a modular UPS and for these applications the PremiumTowerTM is perfect. It has the same Swiss build quality and innovative technology seen in CumulusPowerTM but comes in a lower cost, stand alone cabinet. 

    “PremiumTowerTM is available in power ratings of 10kW to 60kW and the UPS cabinets can be paralleled to provide either additional power capacity or redundancy.” continues Brooks.  “In addition, its on-line operating efficiency of 96.6% minimises running costs whilst its built-in battery reduces the footprint to ensure it can fit into even the smallest comms room.   

    “For more than ten years, we have been a trusted supplier of UPS, along with servicing and maintenance contracts, to our valued client base,” confirms Books.  “We are delighted now to introduce PremiumTowerTM which expands our potential market and ensures the best power protection for even more business-critical applications” 

    For further information please see:  http://www.centiel.com

     

  • April 2018: Swiss-based UPS manufacturer, CENTIEL SA, has launched new 25kW and 60kW UPS modules for its pioneering 4th Generation Modular UPS system: CumulusPowerTM. This industry leading three-phase, modular system offers 99.9999999% (“9 nines”) system availability with low total cost of ownership and now with 20% more power density. These new modules complete the family which also includes: 10kW, 20kW and 50kW options, offering the ultimate in UPS flexibility.

    “Real estate is expensive and so datacenters need to save space where they can,” confirms Mike Elms, sales and marketing director, CENTIEL Ltd. “In addition, more space and racks in a facility can in turn, potentially generate revenue for the operation. Therefore, a UPS which provides the most power, using the smallest footprint possible is a valuable asset.

    “The new 25kW and 60kW versions of CumulusPowerTM have all the benefits of our original industry leading Modular UPS but now offer yet more power in the same the same footprint. Unlike traditional multi-module systems, the CumulusPowerTM technology combines a unique Intelligent Module Technology (IMT), with a fault-tolerant parallel Distributed Active Redundant Architecture (DARA), to remove single points of failure and offer industry leading availability.

    “9 nines system availability is achieved through fully independent and self-isolating intelligent UPS modules - each with individual rectifiers, inverters, static bypass, CPU and communications logic and display,” explains Elms. “In the unlikely event of a module failure, the module can be quickly and safely “hot-swapped” without transferring the load to bypass and raw mains.

    “In addition, CumulusPowerTM has been designed to reduce the total cost of ownership through low losses,” confirms Elms. “The high double conversion ef?ciency of 97% at the module level means it is currently the best solution available to protect data centre infrastructure as its configuration also reduces downtime risk, avoiding costly errors as well as increasing energy efficiency.”

    CENTIEL Ltd’s UK-wide team of engineers support a significant customer base with a range of maintenance contracts: from fully comprehensive to maintenance and emergency call out only. Mike Elms continues: “Our engineers are on call 24/7, but like our clients, we prefer to avoid emergencies! It is therefore in our interests to provide the highest quality UPS solutions possible and so we are delighted to introduce the new 25kW and 60kW UPS module versions of CumulusPowerTM now offering the ultimate in power protection to our valued client base.”

    For further information please see: www.centiel.com

  • 14 May 2018:  Swiss-based UPS manufacturer, CENTIEL SA, has announced it aims to quadruple UPS production volumes with the development of a new manufacturing facility located in Lugano, Switzerland.  The new factory will become CENTIEL SA’s global headquarters and will house R&D, production, final test, sales and marketing, logistics, finance in addition to quality control of all CENTIEL’s UPS solutions. 


    Filippo Marbach, founder of CENTIEL SA explains:Based upon the demand we experienced in 2017 and the growth we are already seeing this year for our 4th generation UPS technology, plus our projected forecasts, it became clear that we would outgrow our existing factory by the end of the year.  Our new factory will enable us to quadruple production volumes and we are already future planning to increase production capacity even further in 2020/21.” 

    Gerado Lecuona, co-founder and global sales director, CENTIEL SA confirms: “Despite being a young company, only founded in April 2015, CENTIEL’s rapid worldwide expansion is a result of the vast knowledge and experience of our key people.  Many in the global market already know CENTIEL’s team from their previous work.  For example: in the early-90s, transformerless technology was pioneered by Filippo Marbach and his design team.  Mr. Marbach was also the driving force behind the design and development of the first fully decentralized three phase, hot swappable, modular UPS.  It is this same design team that are now working together again, continuing their passion for technological innovation at CENTIEL SA.” 

    Lecuona continues:  “The factory move, planned for completion by September 2018, will give us both the additional space we need to increase our capacity and also maintain our existing excellence in logistics and speed of delivery.  It will also further improve our training and demonstration facilities for customers plus our ever-growing network of channel partners and subsidiaries.  By the end of 2018 we expect to have added another four to six subsidiaries across the world.” 

    Marbach concludes: “Significant effort has been put into CENTIEL’s pre and post-sales support infrastructure to ensure it delivers class leading service across the globe.  When your solutions are deployed in the Arctic Circle and in the deserts and rain forests of the world, delivering excellence consistently requires considerable organization and resources.  However, we are passionate about supporting our clients and ensuring their power is always protected regardless of their location.  We are looking forward to broadening and deepening the company’s product range further before the end of 2018.” 

    CENTIEL has recently launched new 25kW and 60kW UPS modules for its pioneering 4th Generation Modular UPS system: CumulusPowerTM.    This industry leading three-phase, modular system is now offered with 20% more power density.  These new modules complete the family which also includes: 10kW, 20kW and 50kW options.  

    CENTIEL also offers: PremiumTowerTM a stand-alone version ideally suited to applications where minimising total cost of ownership is a significant factor, offering the ultimate in UPS flexibility.   

    For further information please see:  www.centiel.com

  • Calorex will be part of the Data Centre World Asia 2018, offering refrigerant and desiccant drying solutions as well as ventilation and cooling equipment for data centres, power supply rooms and electronic enclosures.

  • AFL Hyperscale will be presenting, in Signapore,  their innovative Ultra-High Fiber Count Solution, a ground-breaking, new network solution for data centers to connect and inter-connect with ultra-high fiber count cable that maximizes available data center space and minimizes installation time.

  • Businesses today are expected to grow fast, which means that their data centers must grow with them- quickly. As a result, data centers are faced with ever-growing demands; supplying more power within a smaller space and staying within budget, while maintaining mission-critical reliability and efficiency. 

    Fortunately, there is new technology that can help firms grow quickly and efficiently without having to expand the footprint of the data center. These four innovations can help businesses create a scalable data center so growth doesn’t turn into a bad thing:

  • ebm-papst is proud to help a data center in Melbourne achieved 85 % reduction in input current on the Data center ventilation for condensers.

  • CAREL complete solution for data centres focuses on efficiency and energy saving
    both on each individual device and across the entire system.
    Over the last 40 years, CAREL has been investing in research and development so as
    to offer highly-efficient technology and increase its specific knowledge of data centre
    applications, with the objective of maximising the benefits provided by the entire
    solution.
    One of the key technologies that CAREL has introduced into this market is the use of
    electronic expansion valves to control the refrigerant circuit.
    Another highly important aspect is the control system for DC compressors. The
    CAREL inverter
    can control compressors on the latest Computer Room Air
    Conditioners (CRAC), with a direct expansion system that modulates cooling capacity
    so as to deliver the right air temperature to meet requirements. The inverter also
    helps provide redundancy: having units operating at 75% means there is reserve
    cooling capacity available if a problem occurs on another unit. This means the units
    operate most of the time at part load, bringing energy savings of up to 25/30%.
    The CAREL solution for data centres is enhanced and completed by the humiSonic
    direct ultrasonic humidifier
    and boss monitoring system.

  • Data Centre Solutions Part of an Aggressive Global Expansion Program

    Black Box, the trusted digital partner for enterprises across the globe, today announced that it is partnering with one of the world’s most renowned and prominent social media organisations on its global data centre expansion program. The potential data centre work could total $300 million or more for Black Box—making it the largest customer and deal in the company’s history.

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