Rich Farrell is a seasoned technology evangelist, strategist, and consultant with 25 years of experience in the IT, data center, and hyperscale cloud space. He thrives in collaborating with customers to help solve their digital transformation, OT cybersecurity, cloud, multi-cloud and hybrid-cloud plans, and advises on data centre build best practice and industry innovations. As the Asia Pacific Director of Digitalization, Cybersecurity and Data Centres Segment at leading power management company, Eaton, Rich bridges the gap between engineering, marketing, sales, and executive management.